s terrible as the pandemic has been, it has proved unexpectedly good for some—specifically billionaires, yeast manufacturers, and streaming services, of which MasterClass is now one. For a certain cohort of people looking to pass the hours at home, namely those with leisure time and money, the new courses in cooking, mixology, and gardening arrived at the perfect homesteading moment. But the fact that MasterClass is so popular now also speaks to people’s fears, especially economic uncertainties that have only been exacerbated by the pandemic. Tens of millions of jobs have been lost, and many newly unemployed people are looking for a different direction. And if they’ve kept their jobs, they are dealing with a whole new way of navigating work, which is stressful and confusing. In a way, MasterClass seems ideally suited to frustrated 30-somethings for whom education has not necessarily resulted in upward mobility or even a job, who feel stuck in their career without a clear path to success.
Source: Can MasterClass Really Teach You to Serve Like Serena Williams? – The Atlantic