The “side hustle” is one of a growing roster of trendy corporatized idioms, like ordinary household appliances that are now “smart” or plain vanilla businessmen and women remade into the more exotic “entrepreneurs.” Our jobs are now “flexible,” although we are the ones contorting ourselves to work at all hours, or we are professionally “nimble” because we are trying to survive on freelance gigs.
Ultimately, like so much of this lexicon, the “side hustle” describes the overworked outsiders to privilege, who are forced into informal vocations by the absence of a legitimate economy. They are then told that suffering is valiant and also groovy. In a recent viral BuzzFeed piece describing millennials as the “burnout generation,” side hustles are listed as one of the main culprits.
Source: Opinion | The Con of the Side Hustle – The New York Times