There’s been a lot of talk lately in the tech industry about Design Thinking. What is Design Thinking, and how do you define that term?
There are two aspects in the presentation I’m giving in Singapore, and that is talking about digital and talking about design thinking. The goal is to stitch them together and put an architectural overlay on them.
My premise is that, when we speak about digital, which has become a new fad word, we’re not doing something different. If I speak to one person, they’re talking about business transformation. If I speak to another, they’re talking about digital transformation. But underlying all these transformation efforts, we’re doing the same thing and that is providing value to the customer, as well as how that value is generated changes in wake of innovations available today.
There are two ways to provide this value. One being outside-in and other inside-out. Outside-in is about gathering outside experiences inside the organization like the brand experience, customer perception, etc. And inside-out is about when organizations typically go into reinventing their own processes to realize outside expectations.
Source: Design Thinking for Enterprise Architects – A Conversation with Mayank Saxena – The Open Group Blog