This dovetails with a huge amount of research and theory going back to the early 1900s on changing definitions of home. But what’s fascinating about Ikea’s report is that Ikea, simply by being the largest furniture retailer on earth, has a role to play here. The corporation has more than 400 stores in 25 countries. It reported 936 million visits to its stores last year. One favorite faux-factoid, which, obviously, can’t be verified, claims that 1 in 10 Europeans is conceived on an Ikea bed. We are increasin
Source: New Ikea report finds that people don’t feel at home in their homes