If history is any guide, a dominant Netflix doesn’t automatically equal a TV landscape devoid of choice, for either makers or consumers of television. When NBC was at its Must-See TV peak in the 1980s and ’90s, the network crushed its rivals in the ratings and had its pick of top talent, all of whom wanted to be on the same channel as Cheers, Seinfeld, L.A. Law, and ER. But the other networks still managed to launch hits and make plenty of money even as NBC thrived. While Netflix has one advantage NBC never had — unlimited shelf space, since there are no time slots in streaming — even it can’t afford to hire every good development executive or do a deal with every smart writer with a good idea. Scale makes sense for Netflix, but there’s no reason to think a more boutique approach can’t continue to work for established brands such as FX and HBO — particularly since both of those networks are part of giant conglomerates.
Source: The Netflix Binge Factory