Small. Boutique. High-level. Responsive and hands on. Tech savvy and forward thinking… these are qualities the Goliaths are trying desperately to convey in their rebrands and new marketing starting decades ago with marketing campaigns like Charles Schwab’s “talk to Chuck”. But however effective such advertising might be at hooking in new clients, it can’t deliver these types of values compared to a real David. The overhead alone makes it impossible. You couldn’t have done this 10 years ago. The market, the
Source: How To Stand Out As A Small Consultancy And Crush Goliaths