Ethos, Logos and Pathos: The Structure of a Great Speech “A speech is like a love affair. Any fool can start it, but to end it requires considerable skill.” — Lord Mancroft *** The structure of a great oral argument has been passed down through the ages, starting with Aristotle. Not only is it an incredibly valuable skill to have, it’s important to know how you’re being persuaded when you’re a part of the audience. So using Sam Leith’s Words Like Loaded Pistols as our guide, let’s discuss Aristotle’s thre
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