Ross, the cult intervention specialist, agrees that the media has a responsibility to its viewers. Oprah brought James Arthur Ray into millions of homes, asking her audience to trust him. She made him wealthy and famous. When James Frey admitted to fabricating portions of his Oprah-endorsed memoir, she publicly chastised him for duping her. When three people died following a teacher Oprah endorsed, the Browns point out, she remained silent. According to Ross, she failed her viewers, and without apology continues to promote “these kind of fringe people that could do the public harm.”
And in the United States, it’s largely caveat emptor when it comes to choosing a teacher. As Ross points out, the $11 billion “self-improvement” industry is largely unregulated (which even market researchers admit is probably hampering it). First Amendment protections offer broad protection for self-help claims. Kevin Trudeau, a late-night infomercial pitchman who claimed mystical connections similar to James Arthur Ray’s, was recently jailed for contempt of court after the Federal Trade Commission accused him of false advertising — including the idea that “coral calcium” cured cancer. But he’s an exception. Most self-help promoters make claims so vague as to be beyond the reach of the FTC or fraud laws.
The Browns worry that their daughter’s death has changed nothing
That puts the burden of being informed on consumers, and the Browns worry that people will find it too easy to blame their daughter for her own death. They fear that people might consider her to be naive or gullible. “‘A middle-aged woman in Sedona, Arizona, who was an idiot, did this stupid thing and is dead,’” George Brown says. “We weren’t going to stand for that.” Kirby was curious, ambitious, and hardworking. As Ginny describes it, she was “drunk on life.” Like Ray, she was constantly reinventing herself. Those characteristics led her to James Arthur Ray.
via The Death Dealer | The Verge.
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