Jony Ive’s Secret Coffee Ritual

Jony Ive and his elite design team at Apple are coffee snobs. And rightfully so.
Coffee is the fuel that drives their brainstorming sessions, which are arguably the most important meetings in the design department. These sessions are where Apple has birthed some of the greatest products of all-time: the iMac, the iPod, the iPhone, and the iPad.
In this guest post by Leander Kahney (author of Jony Ive: The Genius Behind Apple’s Greatest Products), you’ll learn the secret coffee ritual performed by Jony Ive’s design team.
Remember: Apple’s standards are notoriously high.  As is the case with their products, Apple’s coffee is not for those with meager budgets…or without Monk-ish tendencies.
HOWEVER, for almost every uber-expensive ideal, I’ve indicated the Poor Man’s alternative that I personally use.  It’s not hard to cheaply get it about 90% right.
Enjoy the obsessive detail…
via Jony Ive’s Secret Coffee Ritual.