How cruel.
But thats the nature of unforeseeable growth: you cannot foresee what will happen and plans never work out. Data and planning dont help. The lesson is that you need to plan for that which cannot be planned. When you are at your peak you must assume failure is imminent and when you are at the trough you must assume success is inevitable.All failures of strategy are rooted in the assumption that outcomes are predictable.
via HPs Decade-Long Departure – Horace Dediu – Harvard Business Review.