Laughed real hard when I was reading this.
Ultimately the campaign’s biggest flaw is that it perpetuates the notion that consumers somehow “define themselves” with the technology they choose. If you truly believe you need to pick a mobile phone that “says something” about your personality, don’t bother. You don’t have a personality. A mental illness, maybe – but not a personality.
via Charlie Brooker on why he hates Apple Macintosh computers | Comment is free | The Guardian.