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Adventures in online advertising, part I
by Dean Karlan
We at IPA have recently been delving into the world of online advertising to help us spread the gospel of rigorous impact research. Being who we are, we could not resist this opportunity to run a field experiment. We designed one that would help us optimize our advertising strategy while also settling an important score: which academic institution's rep pulls the most weight in cyberspace? Our ad was simple:
Poverty Research
Breakthroughs to Fight Poverty
By [randomized] Researchers
via Adventures in online advertising, part I | Innovations for Poverty Action.