things to ponder…. hmm mismo???
The woman who was apparently selectively hard to get, i.e. easy for you but hard for everyone else was the runaway winner for the men. Not only that but men thought the selectively hard to get woman would have all the advantages of the easy to get woman with none of the drawbacks of the hard to get woman. They thought she would be popular, warm and easygoing, but not demanding and difficult.
via Does Playing Hard to Get Work? | PsyBlog.