Apple are evil?
by John on February 8, 2010
Mike Croucher wrote a post the other day explaining why he’s going to buy an iPad. He said that one of the objections to the iPad he’d heard was
Apple are evil because they take away control of how we use their devices.
I teased Mike that I would never say “Apple are evil.” On this side of the Atlantic we’d say “Apple is evil.” But in the UK it is accepted usage to say “Apple are evil.”
“Apple” is a collective noun when used to refer to Apple Inc. British English treats collective nouns as plural, but American English treats them as singular. Although the British usage sounds odd to my American ears, it makes sense just as much sense as the American convention. You could argue for plural verbs because corporations are made of individual people, or you could argue for singular verbs because the corporations act as a single entity. See Grammar Girl’s tip on collective nouns for more background.
via Apple are evil? — The Endeavour.