It is said that the reform wing of the NoyMar Campaign is running things. If this is true maybe we should get the not so reformist wing to run their campaign. The ads are simply not cool. Kailangan nakaka LSS. The tune needs to be catchy. How do you know this? Simple demo a jingle to friends. Wait a day. Ask if anyone can sing the tune, or still know the lyrics (don’t ask superbrains they won’t forget the words and the tune) if no one can the tune/lyrics/melody is just not good enough.