Apple endured its darkest days during the early 1990s, when the PC had lost its original magic and turned into a drab, utilitarian tool. Buyers flocked to Dell’s cheap, beige boxes. Computing back then was all about the programs. Now, computing is all about the programming – the words and sounds and pictures and conversations that pour out of the Internet’s cloud and onto our screens. Computing, in other words, has moved back closer to the ideal that Steve Jobs had when he founded Apple. Today, Jobs’s ambitions are grander than ever. His overriding goal is to establish his company as the major conduit, and toll collector, between the media cloud and the networked computer.
Jobs doesn’t just want to produce glamorous gizmos. He wants to be the impresario of all media.
via Rough Type: Nicholas Carr’s Blog: Hello iPad, Goodbye PC.
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