The problem is people like me, and the people I work for. I'm what they call a Qualitative Research Consultant, or QRC for short. Here's my website. There's even a whole association of us who meet regularly to discuss ideas and tactics. Together with the AAPC, the MRA, the AMA, ESOMAR, and a whole host of other organizations you've never heard of, we have more power and control than you know. We're extremely good at what we do, and we do it all behind the scenes, appealing to and manipulating your subconscious brain in ways that your conscious brain has little to no control over.
Give us a little money to test some things out, and we can work magic. Our business is persuasion, and we’;re very good at it. Just watch PBS Frontline’s series, The Persuaders to get just a small inkling of what you’re up against. We can make a company that earns a 38% gross profit margin manufacturing purely propriety products seem hip, cool and progressive. We can take sugar water and sell it back to you as a health drink, and even Whole Foods shoppers will believe it. We can take 30 different brands of vodka with almost exactly the same ingredients, and make you understand instantly just what kind of person drinks which brand, and how much you should expect to pay for each, without a moment’s thought. For any given category of products, I can show you a bunch of different brands, and you'll be able to tell me a wealth of information about each one, despite the near absolute similarity of their actual products to one another. One exercise we QRC’s like to conduct involves actually turning a brand into a person in a group discussion; it's called personification. And you wouldn’t believe how effectively and universally we can tailor a brand’s image, right down to what kind of car that “person” would drive, and what music he/she would listen to. So much attention has been paid to Naomi Klein's outstanding Shock Doctrine, that few pay much attention anymore to her far more provocative and important work No Logo. If all Americans truly internalized the message of No Logo, people like me would be out of work, and we could really reform this country.
For a little coin, we can even make poor people hate inheritance taxes, just by using a few little words that work. The biggest difference between Obama and FDR/LBJ is that people like me weren’t really around back then. As the TV show Mad Men can show you, our industry was just getting off the ground in the mid-1960's. And while it’s true that the Democratic ad consultants of the 1980’s and 1990’s and early Aughts were wildly ineffective, that says far more about the prevailing consultant class in the Democratic Party than about the power of ad consulting in general.
via Daily Kos: State of the Nation.
This was pretty painful to read. I think of how a lot of people I interact with (some very intelligent people) get manipulated too easily by these mad men.