Recently I got an email from a reader asking how he can become more ambitious. He feels like he could do more with his life, but he doesn’t have strong desires for the usual sorts of things that seem to motivate people: wealth, success, fame or prestige.
I thought about this question a lot, because in some ways it’s semi-paradoxical.
It’s perfectly normal to want things (e.g. “I want to be rich”). It’s also normal to not to want things you’re unlikely to obtain (e.g. “I wish I weren’t so hungry right now”). But it’s odd to want to want something you currently don’t. It almost feels like asking for an itch so you’d have something to scratch.
Source: How to Be More Ambitious | Scott H Young