So it appears that all three of our initial questions about why we cheat play into real-world cheating. We’re influenced by our chances of getting caught, by how much attention we’re paying to the ethical issues involved, and whether or not people like us are doing it. And we reserve special disdain for our rivals, taking care not to behave in the unethical ways they do. Perhaps if the University of Chicago wants to cut down on theft in their cafeteria, what they really need to do is point out how often those unethical Northwestern students steal silverware.
via We’re more likely to behave ethically when we see rivals behaving badly : Cognitive Daily.