Wang had learned from his mistakes. He expanded quickly, to hundreds of cities in 2011, but spent less recklessly than his competitors did. While two leading, homegrown group-discount sites flamed out and Groupon shut down its China business, Wang focused on food and dining to develop steady repeat customers. “They thought the business was group buying,” he says of competitors. “We thought the business was e-commerce for services.” By 2013, with rivals continuing to fade away, he shifted from volume discoun
Source: Meituan and Alibaba Have Reshaped Food Delivery in China