Category: Better Press Corp

Read the whole thing. Interesting thought, even if a product doesn’t work, advertising does. This is why we need to force the candidates that we like to advertise more. If your for Gibo, for Noy, for Gordon, for Villanueva, we can’t let the Villar (aka Arroyo 2) to win.
Btw1: except for the Ampatuan misstep Gibo’s brand of campaigning is really good, though not good enough. I especially like the way they highlighted the aviator credentials (Believe this is good for the girls). Gibo has the hottest wife they need to get her to do more shows/commercials. Although Gibo’s interview highlights his intelligence I believe as the GMA2’s popularity boost has shown its about virality, Last Song Syndrome etc.
Btw2: Noy’s advertisements are dull and kind of self centered. I fail to get “Di Ka Nag Iisa”. Campaigns should be about the candidate showing us he/she is worth voting. Di ka nag iisa was made as if you want us to convince you to run. Come on, fix your message/Public Relations team, they seem to be too full of themselves.
Bt3: I’ve written about this before but Gordon should be highlighting his nickname. We need a more fun campaign.
Bt4: I believe that Eddie should just point his followers to any of the three other candidates (Gibo/Gordon/Noy). Religion and Government should not mix.
Btw5: I think that in the next Presidential Forum the other candidates should gang up on GMA2(Just love that GMA2 is like 7ABS hehehe) in the passive aggressive way we Filipinos excel at. Everyone should keep saying. Hindi ako magnanakaw, di ko gagamitin ang pera ng gobyerno para sa pansarili kong kapakanan, etc etc. Though I fear only Bro Eddie can say this because he is a relatively new politician, and all politicians are liars (well not all but close enough).

The 10:23 campaign against homeopathy raises a question: given that homeopathy doesn’t work, why is there such strong demand for it? A new paper by Werner Troesken (ungated draft pdf) sheds some interesting light on this.
He studies not homeopathy but US patent medicines in the 19th century. Despite being practically useless, these enjoyed spectacular long-run growth – Professor Troesken estimates that spending on them grew 22 times faster than US GDP between 1810 and 1939. Why?
The answer, he says, is that demand for them was inelastic with respect to failure – people kept buying them even though they didn’t work. This was because the medicines offered enormous consumer surplus; the products were cheap, but the benefits they offered were huge; there’s an analogy here with Pascal’s wager. As a result, when a product failed to work, consumers downgraded the probability that patent medicines generally would work, but still saw a positive expected gain from buying them; the small chance of a big improvement in one’s health is worth paying for.
via Stumbling and Mumbling: The demand for quacks.