Such a simple but illuminating experiment, click through to find their results!
But is less always more? Most of the studies on number of choices have either given participants a very small or a very large number of options. Does this mean just one choice is the best? Or is there some larger number of choices that is optimal?
To find out, Avni Shah and George Wolford set up a table in a busy corridor at Dartmouth University and asked passersby to help their department select the best pen to order for its supply closet. They varied the number of pens sampled from 2 to 20. Each pen was similarly priced at around $2, and while each pen was different, all were “roller-ball” style pens with black ink.
via Is less always more? : Cognitive Daily.
Explains why the authors think that the present financial crisis is the start of the Second Age of SME’s. Excellent read.
Think small. Think efficient. Share the returns.
The point we’re trying to make, however, is that in an economic climate like this, only a SME could afford to offer such discounts, and that it is precisely this ability that will enable such businesses to flourish despite the problems we face. For the first time in years, small businesses have the ability to truly shine, and we’d love to hear how some of our fellow players are using small and efficient business practices to attract customers and grow, despite everything going on around them.
Vesess » The Second Age of SMEs.