{"id":7970,"date":"2020-08-03T18:23:41","date_gmt":"2020-08-03T18:23:41","guid":{"rendered":"http:\/\/onthe8spot.com\/?p=7970"},"modified":"2020-08-03T18:23:41","modified_gmt":"2020-08-03T18:23:41","slug":"how-costco-convinces-brands-to-cannibalize-themselves-napkin-math","status":"publish","type":"post","link":"http:\/\/onthe8spot.com\/index.php\/2020\/08\/03\/how-costco-convinces-brands-to-cannibalize-themselves-napkin-math\/","title":{"rendered":"How Costco Convinces Brands to Cannibalize Themselves &#8211; Napkin Math"},"content":{"rendered":"<blockquote><p>If you\u2019re anything like the nearly 100 million people worldwide who have a Costco membership, you probably love Costco\u2019s Kirkland Signature. You can get two dozen cage-free eggs for $6.50, or a 1.75-liter bottle of French vodka for $19.99.<br \/>\nBut despite these products\u2019 exceptional prices, their quality doesn\u2019t suffer at all. In fact, the exact opposite is true. Many of their products\u00a0<a href=\"https:\/\/www.oliveoiltimes.com\/world\/report-most-imported-extra-virgin-olive-oils-arent\/4316\">pass<\/a>\u00a0purity tests with flying colors.<br \/>\nKirkland also has a passionate and loyal fan base \u2014 not something you typically find with a private label brand. One guy even\u00a0<a href=\"https:\/\/www.businessinsider.com\/costco-obsessed-man-has-a-kirkland-signature-tattoo-2019-9\">got<\/a>\u00a0a Kirkland Signature tattoo on his left arm and held his 27th birthday party at the Costco food court.<br \/>\nKirkland\u2019s success defies our intuition and experience. Shouldn\u2019t lower prices lead to lower quality products? How can they offer rock-bottom prices but still have some of the best products around?<br \/>\nThe answer is this: they get the best manufacturers in the world \u2014 who already have products on Costco shelves \u2014 to make Kirkland products. Yeah, you read that right. While customers might not know it, Kirkland products are often made by the same manufacturers who make the branded products that sit next to them on the shelves.<\/p><\/blockquote>\n<p>Source: <em><a href=\"https:\/\/napkinmath.substack.com\/p\/how-costco-convinces-brands-to-cannibalize\">How Costco Convinces Brands to Cannibalize Themselves &#8211; Napkin Math<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re anything like the nearly 100 million people worldwide who have a Costco membership, you probably love Costco\u2019s Kirkland Signature. You can get two dozen cage-free eggs for $6.50, or a 1.75-liter bottle of French vodka for $19.99. But despite these products\u2019 exceptional prices, their quality doesn\u2019t suffer at all. In fact, the exact &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/onthe8spot.com\/index.php\/2020\/08\/03\/how-costco-convinces-brands-to-cannibalize-themselves-napkin-math\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Costco Convinces Brands to Cannibalize Themselves &#8211; Napkin Math&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-7970","post","type-post","status-publish","format-standard","hentry","category-personal-angol"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/7970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/comments?post=7970"}],"version-history":[{"count":0,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/7970\/revisions"}],"wp:attachment":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/media?parent=7970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/categories?post=7970"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/tags?post=7970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}