{"id":7949,"date":"2020-07-06T15:20:11","date_gmt":"2020-07-06T15:20:11","guid":{"rendered":"http:\/\/onthe8spot.com\/?p=7949"},"modified":"2020-07-06T15:20:11","modified_gmt":"2020-07-06T15:20:11","slug":"repost-the-four-letter-code-to-selling-just-about-anything","status":"publish","type":"post","link":"http:\/\/onthe8spot.com\/index.php\/2020\/07\/06\/repost-the-four-letter-code-to-selling-just-about-anything\/","title":{"rendered":"rePost: The Four-Letter Code to Selling Just About Anything"},"content":{"rendered":"<blockquote><p>Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new. As a result, they gravitate to products that are bold, but instantly comprehensible. Loewy called his grand theory \u201cMost Advanced Yet Acceptable\u201d\u2014maya. He said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.<\/p><\/blockquote>\n<p>Source: <em><a href=\"https:\/\/getpocket.com\/explore\/item\/the-four-letter-code-to-selling-just-about-anything\">The Four-Letter Code to Selling Just About Anything<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new. As a result, they gravitate to products that are bold, but instantly comprehensible. Loewy called his grand theory \u201cMost Advanced &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/onthe8spot.com\/index.php\/2020\/07\/06\/repost-the-four-letter-code-to-selling-just-about-anything\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;rePost: The Four-Letter Code to Selling Just About Anything&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-7949","post","type-post","status-publish","format-standard","hentry","category-personal-angol"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/7949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/comments?post=7949"}],"version-history":[{"count":0,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/7949\/revisions"}],"wp:attachment":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/media?parent=7949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/categories?post=7949"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/tags?post=7949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}