{"id":7349,"date":"2018-05-27T15:56:50","date_gmt":"2018-05-27T15:56:50","guid":{"rendered":"http:\/\/onthe8spot.com\/?p=7349"},"modified":"2018-05-27T15:56:50","modified_gmt":"2018-05-27T15:56:50","slug":"repost-how-to-stand-out-as-a-small-consultancy-and-crush-goliaths","status":"publish","type":"post","link":"http:\/\/onthe8spot.com\/index.php\/2018\/05\/27\/repost-how-to-stand-out-as-a-small-consultancy-and-crush-goliaths\/","title":{"rendered":"rePost: How To Stand Out As A Small Consultancy And Crush Goliaths"},"content":{"rendered":"<blockquote><p>Small. Boutique. High-level. Responsive and hands on. Tech savvy and forward thinking\u2026 these are qualities the Goliaths are trying desperately to convey in their rebrands and new marketing starting decades ago with marketing campaigns like Charles Schwab&#8217;s \u201ctalk to Chuck\u201d. But however effective such advertising might be at hooking in new clients, it can\u2019t deliver these types of values compared to a real David. The overhead alone makes it impossible. You couldn\u2019t have done this 10 years ago. The market, the<\/p><\/blockquote>\n<p>Source: <em><a href=\"https:\/\/www.forbes.com\/sites\/piasilva\/2018\/05\/23\/how-to-stand-out-as-a-small-consultancy-and-crush-goliaths\/#68cc01f21d04\">How To Stand Out As A Small Consultancy And Crush Goliaths<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small. Boutique. High-level. Responsive and hands on. Tech savvy and forward thinking\u2026 these are qualities the Goliaths are trying desperately to convey in their rebrands and new marketing starting decades ago with marketing campaigns like Charles Schwab&#8217;s \u201ctalk to Chuck\u201d. But however effective such advertising might be at hooking in new clients, it can\u2019t deliver &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/onthe8spot.com\/index.php\/2018\/05\/27\/repost-how-to-stand-out-as-a-small-consultancy-and-crush-goliaths\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;rePost: How To Stand Out As A Small Consultancy And Crush Goliaths&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-7349","post","type-post","status-publish","format-standard","hentry","category-personal-angol"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/7349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/comments?post=7349"}],"version-history":[{"count":0,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/7349\/revisions"}],"wp:attachment":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/media?parent=7349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/categories?post=7349"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/tags?post=7349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}