{"id":5829,"date":"2014-08-22T11:03:31","date_gmt":"2014-08-22T03:03:31","guid":{"rendered":"http:\/\/onthe8spot.com\/?p=5829"},"modified":"2014-08-22T11:03:31","modified_gmt":"2014-08-22T03:03:31","slug":"nbcs-head-of-research-reveals-data-about-online-viewing-argues-that-more-people-are-watching-parks-recreation-than-the-ratings-indicate-ratings-tvbythenumbers-zap2it","status":"publish","type":"post","link":"http:\/\/onthe8spot.com\/index.php\/2014\/08\/22\/nbcs-head-of-research-reveals-data-about-online-viewing-argues-that-more-people-are-watching-parks-recreation-than-the-ratings-indicate-ratings-tvbythenumbers-zap2it\/","title":{"rendered":"NBC\u2019s Head of Research Reveals Data About Online Viewing &#038; Argues that More People Are Watching \u2018Parks &#038; Recreation\u2019 Than the Ratings Indicate &#8211; Ratings &#124; TVbytheNumbers.Zap2it.com"},"content":{"rendered":"<p>For the past few years, networks have been touting the point-of-view that Live +Same Day ratings are now less than important than Live +Seven and that Nielsen ratings do not adequately measure the rapidly changing ways that viewers are consuming television. At the network&#8217;s TCA panels, NBC&#8217;s President of Research &amp; Media Development Alan Wurtzel made a compelling case that far more people watch NBC programming than the current ratings reflect.<br \/>\nFive years ago, eighty three percent of television programs were watched live. Today, only sixty one percent are. That&#8217;s not a surprise, given the proliferation of DVRs. Wurtzel pointed out that lots of viewers watch previously recording programs during primetime. In fact, DVR playbacks \u00a0average a 1.4 adults 18-49 rating during primetime, meaning that DVR playback is essentially an invisible additional broadcast network.<br \/>\nvia <a href=\"http:\/\/tvbythenumbers.zap2it.com\/2014\/07\/13\/nbcs-head-of-research-reveals-hard-data-about-online-viewing-makes-the-case-that-far-more-people-are-watching-parks-recreation-than-the-ratings-indicate\/282312\/\">NBC\u2019s Head of Research Reveals Data About Online Viewing &amp; Argues that More People Are Watching \u2018Parks &amp; Recreation\u2019 Than the Ratings Indicate &#8211; Ratings | TVbytheNumbers.Zap2it.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the past few years, networks have been touting the point-of-view that Live +Same Day ratings are now less than important than Live +Seven and that Nielsen ratings do not adequately measure the rapidly changing ways that viewers are consuming television. At the network&#8217;s TCA panels, NBC&#8217;s President of Research &amp; Media Development Alan Wurtzel &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/onthe8spot.com\/index.php\/2014\/08\/22\/nbcs-head-of-research-reveals-data-about-online-viewing-argues-that-more-people-are-watching-parks-recreation-than-the-ratings-indicate-ratings-tvbythenumbers-zap2it\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NBC\u2019s Head of Research Reveals Data About Online Viewing &#038; Argues that More People Are Watching \u2018Parks &#038; Recreation\u2019 Than the Ratings Indicate &#8211; Ratings &#124; TVbytheNumbers.Zap2it.com&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-5829","post","type-post","status-publish","format-standard","hentry","category-reposts"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/5829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/comments?post=5829"}],"version-history":[{"count":0,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/5829\/revisions"}],"wp:attachment":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/media?parent=5829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/categories?post=5829"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/tags?post=5829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}