{"id":3950,"date":"2010-04-05T01:49:14","date_gmt":"2010-04-05T06:49:14","guid":{"rendered":"http:\/\/onthe8spot.com\/?p=3950"},"modified":"2010-04-05T01:49:14","modified_gmt":"2010-04-05T06:49:14","slug":"repost-adventures-in-online-advertising-part-i-innovations-for-poverty-action","status":"publish","type":"post","link":"http:\/\/onthe8spot.com\/index.php\/2010\/04\/05\/repost-adventures-in-online-advertising-part-i-innovations-for-poverty-action\/","title":{"rendered":"rePost :: Adventures in online advertising, part I &#124; Innovations for Poverty Action"},"content":{"rendered":"<p>Read the whole thing!<\/p>\n<blockquote><p>Adventures in online advertising, part I<br \/>\nby Dean Karlan<br \/>\nWe at IPA have recently been delving into the world of online advertising to help us spread the gospel of rigorous impact research.  Being who we are, we could not resist this opportunity to run a field experiment.  We designed one that would help us optimize our advertising strategy while also settling an important score: which academic institution&amp;apos;s rep pulls the most weight in cyberspace? Our ad was simple:<br \/>\nPoverty Research<br \/>\nBreakthroughs to Fight Poverty<br \/>\nBy [randomized] Researchers<br \/>\nvia <a href=\"http:\/\/poverty-action.org\/node\/2761\">Adventures in online advertising, part I | Innovations for Poverty Action<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Read the whole thing! Adventures in online advertising, part I by Dean Karlan We at IPA have recently been delving into the world of online advertising to help us spread the gospel of rigorous impact research. Being who we are, we could not resist this opportunity to run a field experiment. We designed one that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/onthe8spot.com\/index.php\/2010\/04\/05\/repost-adventures-in-online-advertising-part-i-innovations-for-poverty-action\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;rePost :: Adventures in online advertising, part I &#124; Innovations for Poverty Action&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,80],"tags":[],"class_list":["post-3950","post","type-post","status-publish","format-standard","hentry","category-reposts","category-research"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/3950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/comments?post=3950"}],"version-history":[{"count":0,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/posts\/3950\/revisions"}],"wp:attachment":[{"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/media?parent=3950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/categories?post=3950"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/onthe8spot.com\/index.php\/wp-json\/wp\/v2\/tags?post=3950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}