Direct marketing lessons from someone who built a $100+ million business – GrowthLab

Hope to apply this one day when my product is built.

40 percent of success is determined by the list – Are you targeting the right people?The next 40 percent is in the offer – Are the price and terms right?The final 20 lies in the creative – How good is the messaging in your sales letter?

Source: Direct marketing lessons from someone who built a $100+ million business – GrowthLab