We then watched a clip on YouTube where monkeys in adjacent cages in a university laboratory perform the same task for food. Monkey A does the task and gets a grape – delicious. Monkey B, who can see Monkey A, performs the same task and is given cucumber – yuck. Monkey B looks pissed off but eats his cucumber anyway. The experiment is immediately repeated and you can see that Monkey B is agitated when his uptown, up-alphabet neighbour is again given a grape. When he is presented with the cucumber this time, he is furious – he throws it out the cage and rattles the bars. I got angry on his behalf and wanted to give the scientist a cucumber in a less amenable orifice. I also felt a bit pissed off with Monkey A, the grape-guzzling little bastard. I’ve not felt such antipathy towards a primate since that one in Raiders of the Lost Ark with the little waistcoat betrayed Indy.
Slingerland explained, between great frothing gobfuls of munched hazelnut, that this inherent sense of fairness is found in humans everywhere, but that studies show that it’s less pronounced in environments where people are exposed to a lot of marketing. “Capitalist, consumer culture inures us to unfairness,” he said. That made me angry.