So you want to be more creative, in art, in business, whatever. Here are some tips that have worked for me over the years.]
1. Ignore everybody.
2. The idea doesn’t have to be big. It just has to be yours.
3. Put the hours in.
4. If your biz plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail.
5. You are responsible for your own experience.
6. Everyone is born creative; everyone is given a box of crayons in kindergarten.
Like it or not, the golden arches of McDonalds are one of the most easily recognised icons of the modern world. The culture they represent is one of instant gratification and saved time, of ready-made food that can be bought cheaply and eaten immediately. Many studies have looked at the effects of these foods on our waistlines, but their symbols and brands are such a pervasive part of our lives that you’d expect them to influence the way we think too.
And so they do – Chen-Bo Zhong and Sanford DeVoe have found that fast food can actually induce haste and impatience, in ways that have nothing to do with eating. They showed that subliminal exposure to fast food symbols, such as McDonalds’ golden arches, can actually increase people’s reading speed. Just thinking about these foods can boost our preferences for time-saving goods and even nudge us towards financial decisions that value immediate gains over future returns. Fast food, it seems, is very appropriately named.