Alchemy in Arendal at Paulo Coelho’s Blog

This is nice to hear, I know I’ve been transformed by reading the alchemist.

Thanks to my sister. I think I know what I’ll be giving people at the fast approaching holiday season.

In 2003 the city of Arendal was going through a rough time financially, and the motivation among the employees sank dramatically. The city council ordered 3.000 copies of The Alchemist and hoped for a miracle.The unorthodox plan turned out to be a success.

“After reading The Alchemist we all became aware of the importance of our visions, and that it is possible to make them happen.” Kjell Sjursen, leader of the city council

Alchemy in Arendal at Paulo Coelho’s Blog.